"Do not love the world or anything in the world. If anyone loves the world, the love of the fat

Clearly, this is not an exhortation to lovelessness per se. We are not asked to turn a cold shoulder to everyone and everything. The 'world' is the ego in all its individual, cultural, political, nationalist and racial expressions. It is relentless in its determination to resist and/or subvert God's rule. Unless we learn to love God, the world is irresistible.