Clearly, this is not an exhortation to lovelessness per se. We are not asked to turn a cold shoulder
The deep evil of which humans are more than capable, lies in this: Not content with open rebellion against their maker, they engage in Machiavellian religion; they pursue their course against God while professing devotion to him. They think to use God for their purposes. But God sees and knows.
Teach us to love you, O God; save us from our futility.